Pay Per Click Advertising

Pay Per Click Advertising

If you’re looking to gain instant exposure for your website, Pay Per Click Advertising (PPC) is the solution for you. PPC is one of the most targeted forms of internetmarketing. It provides a platform for you to generate immediate traffic to your website and, when done correctly, can provide huge returns.
PPC refers to the ads that appear on the very top and right hand side of search results. They are sometimes referred to as sponsored links. As the name suggests, companies bid for the best positions and only pay when people click through to their website.

Although simple in concept, setting up and managing a PPC campaign can be very complex and time consuming. It can also be an extremely expensive exercise if not managed correctly. For a campaign to be successful there are a number of factors to consider.

These factors include:
Keyword Selection – This is considered the most important step in setting up a pay per click campaign. Extensive research must be done to find the most appropriate keywords. High volume keywords may not necessarily the best converting for your business. Since the popularity of a keyword will determine the cost per click it is imperative that keywords are strategically selected to ensure maximum conversion and the highest possible return.

Ad Creation – Your ad must be extremely compelling to grab the attention of the person searching. Search engines have a number of guidelines with regards to how ads are set up. You are limited to a number of characters and keywords must appear within the ad copy. Writing effective ads with these limitations in place can be very challenging. Numerous versions of ad copy must be written and they must constantly be updated in order to maximise click through rates. Search engines like Google give a score based on the quality of your ads. If you have a very high score you can achieve great positions without necessarily being the highest bidder.

Bid Placement –The amount of money you are prepared to pay for per click is a huge factor in determining where your ad is placed. If you bid too high, your daily budget may exhausted in a very short time frame. Once your ad budget is exhausted, your ads will no longer appear. If you bid too low, your ads will be placed in a less visible position and you may not get as many clicks. Determining the right amount to bid for certain keywords is best left to the professionals.

Campaign Refinement –To achieve a maximum return on your investment your keywords, ads, bid placement and conversions must be constantly measured and refined. Unless you know what you’re doing, this can be incredibly time consuming.

Search Engine Experts can help you gain the edge in a fiercely competitive environment. Our Google Adwords gurus rigorously test, measure and optimise campaigns to ensure maximum ROI for our clients. We’ll successfully manage your Pay Per Click campaign so that you can concentrate on what you do best. Running your business!
Call us now if you want to generate leads instantaneously.