In April 2012, Google made 52 changes to its search algorithm. Here are the 10 you want to know.
- Multiple pages for one site.
Those sites that have multiple pages showing on a search for a single keyword are being reduced. If you have several optimized pages for the same keyword, lookout for a fall in the search results.
- More User-friendly results.
The sites that do have more than one page appearing for a particular keyword search are being filtered out and organized for more easy-to-navigate results for the user.
- Cut the inferior.
Google is cracking down on the low-quality sites. Got a link scheme or substandard site? Prepare for results in the high-numbered pages.
- Does anyone keyword stuff anymore? Well, those of you who still are will find it harder still to get past Google with too many superfluous keywords.
- Is it all in the Name?
Have a misleading title for your page? Google will compare your title and your content. Guess who will win.
- It is all in the name. Page titles with concise and relevant names will have the upper hand.
- Digging Deeper.
Sites that show up on the result page sometimes have what are called “sub-sitelinks,” which lead to more keyword-specific results within the site. Google is looking deeper and pulling these out more often.
- Digging Daily.
Google will show, change and refresh these sitelinks with more frequency.
- Authority is rewarded.
Think your business holds the key to a particular industry? Google’s algorithm is trying hard to find you.
- Rewarding the socialites.
Sites, no matter how small, that keep their content updated and connected will see more positive change in ranks and results.
