Fifty is a relatively small number. Google’s Panda 3.4 update made fifty more major changes to its Google Search algorithm. In the grand scheme of things, fifty seems small, but when dealing with search engine optimization, it can mean a lot.   Since early 2011, Google has been rolling out updates to its algorithm in the form of Google Panda. Update 3.4 specifically targets low-quality websites as well as the sites that have been “over-optimized,” particularly through keyword stuffing.   Before modern search engines and SEO, searching w...

“Black and white” has represented “good and evil” for a large part of human existence. Even Google’s cute cuddly penguin is no exception. This recent Google update has thwarted a large number of evil doers in SEO, but like any good criminal organization, the bad guys bring out the big guns.   Google coined “White hat” search engine optimization is being used everyday by genuine, top-quality sites working to increase traffic and ranking productively, creatively and legitimately.   Unfortunately, barricades like Penguin cause the ...

Quality control is something you probably hear quite often within companies and businesses of all sizes, and Google is no different. But when Google makes its redundancies, we all feel its effects.   After its release in April 2012, Google reported only 3% of sites were affected by its Google Penguin changes, but soon after, it became apparent that more and more had seen signs of forthcoming pink slips. So chances are, you are making sure that your website is up to snuff.   Google will always be trying to wheedle out the inferior content. So ...

Google Penguin unfortunately is not a cute singing, dancing character created by Pixar. It is Google’s way of cracking down on all kinds of search engine scams, penalizing the sites that are abusing the system.   Google has released other algorithms before, but when Penguin was announced in April of 2012, we knew it was going to be big.   You could even call it Google’s “Scared Straight” program.   These days, it is safe to say there are billions of websites on the internet, so Penguin is the code used to sort through them ...

As a business you’re asking, ‘why should I join Google+? I’m on Facebook, Twitter and YouTube. That’s enough social media, right?’ Well, Google+ has a lot of features many don’t realize; features that might convince you to join.   What is Google + ?   Google + is a social network designed to make the user-experience as easy and manageable as possible. Google + does have a news stream where content is collected. Though, unlike Facebook, Google + allows further categorization of the people the user has chosen to associate w...