What is Google Panda 3.4?

Fifty is a relatively small number. Google’s Panda 3.4 update made fifty more major changes to its Google Search algorithm. In the grand scheme of things, fifty seems small, but when dealing with search engine optimization, it can mean a lot.

 

Since early 2011, Google has been rolling out updates to its algorithm in the form of Google Panda. Update 3.4 specifically targets low-quality websites as well as the sites that have been “over-optimized,” particularly through keyword stuffing.

 

Before modern search engines and SEO, searching was simply based on keywords. But with the construction of Panda, these algorithm robots can detect and scan more complex ideas and associations. This process is call semantics. For example, if you have a website about ‘music legends,’ semantic keywords would be “The Beatles” and “Elvis.” Because of this, Google can constantly improve searches for everyone who uses it.

 

Only 1.6% of websites have been affected by the Panda 3.4 update. But based on the number of websites out there, 1.6 is a small number that can have a large effect. Still, Google continues its mission to improve his search engine with more Pandas and even a penguin.

Google Penguin’s “Black Hat”

“Black and white” has represented “good and evil” for a large part of human existence. Even Google’s cute cuddly penguin is no exception. This recent Google update has thwarted a large number of evil doers in SEO, but like any good criminal organization, the bad guys bring out the big guns.

 

Google coined “White hat” search engine optimization is being used everyday by genuine, top-quality sites working to increase traffic and ranking productively, creatively and legitimately.

 

Unfortunately, barricades like Penguin cause the “Black Hat” schemers to look for bigger and sneakier ways to find the search engine loopholes. When tactics become more aggressive, they are harder to fight. These “Black Hat” schemers will do anything from keyword stuffing to intentionally creating duplicate links to putting links in completely unrelated content.

 

Penguin was created specifically for these negative strategists but regrettably, some will fall through the cracks. Just like the Pandas before Penguin, Google’s mission to rid its search of unworthy sites will continue. See Google’s official post regarding this topic.

Have you been affected by Google Penguin?

Quality control is something you probably hear quite often within companies and businesses of all sizes, and Google is no different. But when Google makes its redundancies, we all feel its effects.

 

After its release in April 2012, Google reported only 3% of sites were affected by its Google Penguin changes, but soon after, it became apparent that more and more had seen signs of forthcoming pink slips. So chances are, you are making sure that your website is up to snuff.

 

Google will always be trying to wheedle out the inferior content. So companies (you know who you are) that are making high amounts of low-quality content to get people to its site, are being forced to change their ways. Quality is the keyword here. Anything that is not up to Google’s standard, will get the ax.

 

But all hope is not lost. If you find your Google ranking/searches dropping, there are so many ways on this vast interweb to combat Google’s seemingly evil algorithms. For example, make your site user-friendly, use more video, pictures, infographics, links, meta tags, make sure any body copy is good body copy and with the right experts in SEO, you can get your site ranking higher.

 

As its Google’s mission to only provide its users with the top-quality content, it should be yours as well. If you still feel your site was unfairly affected, Google is accepting feedback forms. You can also report a site you feel is spam.

What is Google Penguin?

Google Penguin unfortunately is not a cute singing, dancing character created by Pixar. It is Google’s way of cracking down on all kinds of search engine scams, penalizing the sites that are abusing the system.

 

Google has released other algorithms before, but when Penguin was announced in April of 2012, we knew it was going to be big.

 

You could even call it Google’s “Scared Straight” program.

 

These days, it is safe to say there are billions of websites on the internet, so Penguin is the code used to sort through them to find those of the best quality. Basically, sites that are, among many other things, deliberating creating duplicate content and “keyword stuffing,” (repeating keywords) as SEO strategy are not acknowledged or accepted by Google. Penguin is simply an updated algorithm that cracks down hard on these offenders and penalizes those who are over-optimizing.

 

The solution? A well planned and implemented marketing and SEO strategy.

What Can Google + Add to your Business?

As a business you’re asking, ‘why should I join Google+? I’m on Facebook, Twitter and YouTube. That’s enough social media, right?’ Well, Google+ has a lot of features many don’t realize; features that might convince you to join.

 

What is Google + ?

 

Google + is a social network designed to make the user-experience as easy and manageable as possible. Google + does have a news stream where content is collected. Though, unlike Facebook, Google + allows further categorization of the people the user has chosen to associate with by putting them into specific “Circles” like “friends,” “co-workers,” or “soccer team.” Content would then only be shown to the circles chosen. Other features include “Huddles,” (group chats), and “Hangouts,” where video chatting can include several webcams in one session.

 

Why should your business have a Google + ?

 

In addition to joining and appealing to early adopters and techies, you can use Hangout to connect with clients, associates and employees alike.

 

Google + Circles allow you target specific groups and audiences in order to share customized messages.

 

Anything associated with Google will have a search engine aspect. When sharing a Circle associated with a certain theme or product, your reach will go beyond what you can see to more users, who, when logged into Google+, will have your businesses’ relevant content take priority in search results.

 

Furthermore, with these results, a user is able to find your company and follow you, much faster than say, obtaining a “like” on Facebook.

 

Go ahead and check Google + out. You may find it worth your while.